Thursday, December 26, 2024

Business

Nearly half of Elon Musk's 90mn Twitter followers are 'fake'

IANS | May 02, 2022 11:04 AM

NEW DELHI: As Tesla CEO and soon-to-be Twitter boss Elon Musk aims to crack down on spam bots, nearly half of his own followers on the micro-blogging platform are fake.

According to Twitter auditing tool SparkToro, of Musk's 87.9 million followers (at the time of the research audit), roughly 48 per cent are fake, reports Time.

These are the accounts that are "unreachable and will not see the account's tweets because they're spam, bots, propaganda, etc. or because they're no longer active on Twitter".

Musk currently has nearly 90 million followers on Twitter.

He has nearly 7 per cent more fake followers than the median 41 per cent accounts with a similar sized followings have, according to SparkToro.

The auditing tool found that "accounts that are on an unusually small number of lists, accounts that have no url or a non-resolving url in their profile, and accounts that have a suspiciously small number of followers were some of the most frequently observed traits of a sample of 2, 000 random accounts from the most recent 100, 000 accounts that followed Musk".

Spam bots are the "single most annoying problem" on Twitter, Musk tweeted last month, as he successfully reached the $44 billion Twitter takeover deal.

"I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spam bots, and authenticating all humans, " he had tweeted.

"Twitter has tremendous potential. I look forward to working with the company and the community of users to unlock it, " said Musk who is planning to hire a new Twitter CEO.

In a TED interview last month, Musk said that crypto-based spam bots "make the product much worse."

Musk has said that he will resolve the problem by authenticating "all real humans" on the platform.

Not only Musk, Microsoft founder and philanthropist Bill Gates and former US President Barack Obama have fake follower percentages of 46 per cent and 44 per cent, for their respective followings of 58.4 million and 131.7 million.

Have something to say? Post your comment