Mortantra Opens Second Jewellery Store in Chandigarh, Strengthening Its Commitment to Indian Heritage
Mortantra, a ceremonial Indian jewellery house built on the country's living craft traditions, announces the opening of its second retail jewellery store in Chandigarh. With its first flagship store rooted in Ahmedabad, Mortantra now brings its craft heritage to Chandigarh, this expansion marks an important milestone in the brand's journey to bring its legacy of craftsmanship to a wider audience.
The new store in Chandigarh reflects the ethos that defines Mortantra. Shaped by regional artistry, the space feels warm and open, with details that speak of craft even beyond jewellery, honouring the skill and intention behind every handcrafted piece. Known for its discerning clientele and genuine appreciation for fine craftsmanship, Chandigarh presents a natural setting for Mortantra's craft-forward design thinking. The store invites jewellery enthusiasts to experience each piece as an expression of legacy of culture and living heritage.
Mortantra's collections are characterised by intricate detailing and a strong grounding in Indian heirloom traditions. Each piece carries design philosophies passed down through generations of artisans. The Chandigarh store houses these signature offerings, giving the audience an opportunity to engage closely with the craftsmanship and stories behind each creation.
"Chandigarh feels instinctive," said Shaili Naimish Sakhpara, Co-Founder, Mortantra. "Punjab celebrates with its whole heart, and that spirit is deeply natural to the way ceremonial jewellery is worn and lived with. We are not revivalists. Heritage does not need revival, it needs continuity. We are here to keep what is beautiful in circulation, carried from one moment to the next, from one generation to the next."
With its second store, Mortantra carries forward the measured, values-led growth rooted in Ahmedabad, anchored in cultural integrity and the enduring craft of India's artisans.
Mortantra's Chandigarh store is located at SCO 9, 19D, Sector 19, Chandigarh. For more information, visit www.mortantra.com
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