36 pc Gen Z within legal drinking age have never consumed alcohol: Report
NEW DELHI: More than 1 in 3 or 36 per cent young adults, particularly Generation Z, within the legal drinking age have never consumed alcohol, according to a global report.
NEW DELHI: More than 1 in 3 or 36 per cent young adults, particularly Generation Z, within the legal drinking age have never consumed alcohol, according to a global report.
The report by data analytics company Euromonitor International noted that the growing trend of sobriety among younger consumers is largely driven by a desire to feel healthier and avoid long-term health risks (87 per cent of respondents).
Some (30 per cent) are also avoiding due to practical considerations such as saving money and improving sleep quality (25 per cent).
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