Atal Innovation Mission, NITI Aayog and HUL partner to accelerate transition to circular economy

NEW DELHI: The Atal Innovation Mission (AIM) under NITI Aayog on Thursday partnered with Hindustan Unilever Limited (HUL) to launch a nationwide start-up acceleration programme aimed at speeding up India’s shift towards a circular economy.

The initiative is being rolled out under HUL’s flagship Project Circular Bharat.

As part of the programme, AIM and HUL will identify and support 50 promising start-ups over the next three years.

These start-ups will focus on circular economy solutions, especially in the area of plastics.

The programme will give priority to innovations in plastic recycling, reuse and refill models, and next-generation packaging materials.

It will also extend support to start-ups working on material recovery in other waste streams, including textiles and e-waste.

Selected start-ups will receive mentorship from business leaders, policy experts and investors.