CHANDIGARH: Panjab University’s Community Radio has successfully completed a prestigious project with National Fertilizers Limited (NFL), Bathinda, under the aegis of the Ministry of Chemicals and Fertilizers, Government of India.
As part of this initiative, ‘NFL’s Kisan Vani’ programs were broadcast on Radio Jyotirgamaya 91.2 MHz, the university’s official community radio station, run by the School of Communication Studies, PU. “ This initiative was aimed at promoting self-reliance in the fertilizer sector, ensuring sustainable agricultural growth, and fostering soil health awareness among farmers. Through this Panjab University and NFL worked together to educate local farmers on key agricultural topics” said Dr. Bhavneet Bhatti, Coordinator PU Radio and Chairperson, SCS, PU.
Educating the farmers helps immensely in a number of aspects which in turn increase agricultural productivity . The current project discussed issues including the Government Fertilizer Schemes, Balanced use of Fertilizers, Nutrient Management, Soil Health and Sustainable Farming Practices to name a few. A Memorandum of Understanding (MoU) was signed on February 13, 2024, marking World Radio Day, to produce and broadcast 180 agriculture-related programs over a year. The project also involved scientists from nearby Krishi Vigyan Kendras (KVKs), who actively participated in radio shows, sharing expert insights on various agricultural topics.
Sh. Rajkumar Rapelly, Manager (HRD), NFL Bathinda, played a key role in coordinating with multiple agencies to ensure the seamless execution of this initiative. He also worked closely with the Department of Fertilizers (DoF) to make the best episodes available on social media platforms, thereby expanding their reach.
Sh. Sunil Kumar, Technical Staff, PU Radio played a pivotal role in production of programmes. PU Radio has been dedicated towards community welfare with its number of social welfare themed programmes. This successful collaboration highlights Panjab University’s commitment to agricultural awareness, farmer empowerment, and sustainable development through innovative communication initiatives.
PU Radio and SCS have extended a heartfelt gratitude to PU Vice Chancellor, Prof Renu Vig for her continuous guidance and support. They have also acknowledged the guidance and support from Prof. Y. P. Verma, Registrar, PU and Chief Coordinator of PU Radio.