A new report by financial and risk advisory firm Kroll reveals a shakeup in the top ranks of India's most valuable celebrities. Alia Bhatt, Deepika Padukone and Kiara Advani become the top three actresses to make their mark in India’s most valuable celebrities list 2023.
The report, titled "Celebrity Brand Valuation Report 2023: Brands, Business, Bollywood" shows Alia Bhatt at number five with a brand value of $101.1 million, and Deepika Padukone at number six with $96 million. Both actresses saw slight dips from their 2022 rankings.
The biggest story, however, is Kiara Advani, who was ranked 16th in 2022, skyrocketed to 12th in 2023 with a brand value of $60 million. This impressive rise highlights her growing influence in the Indian market.
The report also delves into celebrity endorsement trends. It found that the top 25 celebrities endorsed over 300 brands across various sectors in the past year, with a significant increase in both TV and digital endorsements. This suggests a growing role for celebrities in shaping consumer choices. Overall, the Kroll report paints a picture of a dynamic Indian celebrity landscape, with established stars like Alia Bhatt, Deepika Padukone and Kiara Advani making their mark.