NEW DELHI: Homegrown consumer electronics player Super Plastronics Pvt Ltd (SPPL) on Tuesday launched its own e-commerce platform with an aim to do a yearly business of Rs 100 crore.
The company said that it targets to sell over one lakh products annually through the Android and iOS-friendly website, comprising a range of products such as ACs, coolers, washing machines and televisions.
"To address the ever-increasing demand, we have decided to launch our e-commerce portal with never-seen-before deals for the customers, " Avneet Singh Marwah, CEO, SPPL, said in a statement.
"The customers will now be able to convert their living rooms into experience zones with our exciting range of QLED and ACs during IPL, " he added.
Moreover, the company mentioned that this move will enable it to sell its range of products as a way to complement existing sales channels.
To deliver products in Delhi-NCR within 48 hours and other cities within 4-5 days, SPPL aims to further simplify the delivery process and bring down the delivery time to a minimum, it added.
The company has built an offline network in 24 states with over 10, 000 billing counters. It aims to further strengthen its online and offline presence equally.