MUMBAI: At a time when businesses are witnessing downfall and scores of people are losing their jobs due to global pandemic Corona Virus, popularly known as COVID-19, a team of young entrepreneurs are all set to launch their own Public Relations and content platform called Connect360, to help brands tell their stories.
It has been started by a young team of professionals having their own areas of expertise from different backgrounds such as Public Relations, Media Relations, Events and Client servicing.
Connect360 today is known for its public relations, press release dissemination platform, client servicing and event support to brands across all verticals. The firm is playing an important role during this tough time by sharing Corporate Social Responsibility (CSR) stories of many big players that are helping the country to battle against COVID-19.
Meanwhile, the core team of this young boutique organization have had worked with big brands including, Aditya Birla Group, Max Life Insurance, Sonalika Tractors, TVS, HDFC ERGO, DLF, Ana Rock, Oyo Hotels, OLX, Lux, Vaseline, Pepe Jeans, Marriott International, VMate App, Chitkara University, Milaap and other NGOs etc.
While talking about the launch, Co-founder of Connect360, Ms. Mohita Bahadur said, “The fact cannot be denied that we all are going through tough times. However, this is also the right time when professionals like us come together and create a platform which helps us as a professional and help the brands to share their stories with their relevant audience and industry at large.”
She further said, “That she and her team even got inspired by the word ‘Atmanirbhar’ (self-dependent), used by our Honourable Prime Minister Narendra Modi during a speech on COVID19.”
Ms. Dolly Chopra, another Co-founder of Connect360 said, “We are offering different services, which include, Public Relations, press release dissemination, organising media events, integrated marketing, brand communication and promotions. Besides it, we help the brands creating their own stories which can be further translated into relevant plan PR campaigns, media stories/listings, official piece of information like press release and media events.”
“We also do standalone press release dissemination for brands across all verticals. Our media relations team has a great connect with media across all platforms like News wires, online, print, electronics and regional media across the country. We help brands in organizing media events to create a larger share of voice amongst their target audience and industry at large, ” Ms. Chopra said.