Technology

Google unveils new shopping search features for Indian users

December 13, 2018 04:14 PM

NEW DELHI: Google on Thursday said it launched shopping search features to make the experience more personal and allow users to easily filter through offers, review prices from multiple retailers and find the products they are looking for.

The new experience is available via a "Shopping" home page, shopping tab in Google search and style search in Google Lens, an image recognition mobile app, Google said.

"More than 40 million Indians are coming online every year, and search is an integral part of their online journey," Surojit Chatterjee, Vice President - Product Management, Google said.

"From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier," Chatterjee said.

The new "Shopping" home page is a made-to-browse destination for shoppers to search across multiple product categories, and browse products from thousands of retailers.

To make the shopping experience richer, Google said it added smart features like price drops and a collection of the most popular products on the search engine.

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