Technology

India to have over 700 mn smartphone users by 2022: Counterpoint

September 28, 2018 01:36 PM

Punjab News Express
NEW DELHI:  More than a billion smartphones will be sold in India over the next five years, taking the number of users to surpass 700 million by 2022, Counterpoint Research said on Friday.

Mid-range smartphones (roughly Rs 14,000-Rs 29,000), will grow 20 per cent (year-on-year) in 2018 and by almost four times during the next five years to make it one of the most important smartphone segments in India, the market research firm added.

The sales volume sweet spot is moving from sub-$150 (nearly Rs 10,000) segment towards mid-tier as many features and capabilities common among flagship models, progressively diffuse through to these lower price bands, noted Counterpoint's white paper on "India Mid-Tier Smartphone Segment and opportunity for SoC players".

"Features such as full-screen displays, dual-cameras, biometric security and support for Artificial Intelligence (AI) are beginning to make in-roads to the mid-range. They will become widespread over the next few years," said Tarun Pathak, Associate Director at Counterpoint Research.

Many of these advanced features will be enabled and enhanced through the evolution of the underlying System-on-Chip (SoCs) and other components.

"These features will help OEMs to differentiate their offerings in the mid-tier segment at a time when overall smartphone innovation is perceived to have plateaued," Pathak added.

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