Punjab News Express
CHANDIGARH: Max Fashion, India’s leading fashion brand launched its latest ‘Festive Collection-18’ Elante Mall here today. The collection was launched by Punjabi Film Superstar “Neeru Bajwa”.
Speaking at the event, Neeru Bajwa said, “Festive season is such a cheerful time in India, everyone likes to dress up and look the best. The new collection by Max is a perfect choice for all fashionistas who are looking to style themselves this festive season.”
Vivek Sharma, AVP, Max Fashion said, “Max as a brand, has always offered collections which uplifted the spirit of festive season. We are pleased to announce the exclusive festive collection all over India. It is a mix of traditional and latest trending fashion that you will witness in our stores and appreciate while shopping with your family. Please come and be surprised at Max. Max look good, feel good.”
There is an exciting inaugural offer in stores. Shop for Rs 3999 and get a 9-piece Borosil Breakfast set worth Rs 1099 paying just Rs 149 and shopping of Rs 6999, get an American Tourister Trolley Bag worth Rs 2999 for just Rs 199.
About the collection -
The collection is about bringing back the rich grandeur of Indian tradition, giving it a modern touch. It’s more stylish and colourful, a perfect match with the festivities.
Womenswear
The collection is inspired from the global influences and time-honoured techniques, creating contemporary pieces that feel both old and new. Natural materials, tactile surfaces and intricately decorated designs gain prominence. The new range reflects a traditional advent with ornate embroideries, woven silk inspired prints, jewel and gold combinations, rich textures with a splash of festive colours. Earthy tones like rust and mustard with black highlights bring out the warmth of the range. Maxi length printed shirt dress forms the key, A-line dresses with folksy embroidery, kimono sleeves, treggings with lace up detail are a few highlights to watch out for in this season’s collection.
Menswear
For today’s millennial minds, this collection aims to draw inspiration from the modern way of life. Today’s youth is tech savvy, less patient, fast paced and always on the move. They are open to experiments and try and get the best out of life. Drawing the good vibes from this attitude, the collection is features fabric patchworks with textile base, paint splatter textures and loose weave shirtings along with gritty textures brush strokes enhance the artsy nature of the range. Subtle silhouette experiments are included keeping the outgoing and bold personality in mind.