Diaspora

Hindus upset at Toyota Super Bowl ad for belittling Hinduism

February 06, 2018 01:07 PM

Punjab News Express
NEVADA(USA): Hindus are upset at Toyota Tundra Super Bowl halftime commercial “We're All One Team”, apparently attempting to show unity of world religions, for failure to include representation of Hinduism, world’s third largest religion.

This commercial; in Super Bowl LII football championship played in Minneapolis on February four; depicts Christian, Muslim, Buddhist and Jewish religious figures.

How could one possibly showcase “We're All One Team” by turning one’s back to 1.1 billion Hindus and thus slighting world’s oldest religion? distinguished Hindu statesman Rajan Zed asked in a statement in Nevada today.

Zed, who is President of Universal Society of Hinduism, urged Toyota Motor Corporation President Akio Toyoda and Board Chairman Takeshi Uchiyamada, Saatchi & Saatchi Global President Magnus Djaba, and Director Ivan Zacharias to immediately issue an official apology for brushing-off Hinduism in this reportedly 60-second spot endeavoring to display fellowship and togetherness.

It appeared that forces behind the commercial preferred leaving the seat/seats of Toyota Tundra (with a seating capacity of 5-6) empty, rather than filling it with a Hindu religious figure, Rajan Zed noted.

Zed further said that it was shocking for the hard-working, harmonious and peaceful Hindu community; who had made lot of contributions to the society and the world, to receive such signals of exclusion.

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