Campus Buzz

Media Chaupal'17 successfully concludes at Apeejay Institute of Mass Communication

December 01, 2017 10:05 PM

Punjab News Express
NEW DELHI: Apeejay Institute of Mass Communication (AIMC) successfully concluded its flagship event ‘Media Chaupal’ at its Apeejay Dwarka Campus. The event featured discussions with some of the most experienced media professionals from across India including AbhigyanPrakash, Ex. Senior Executive Editor, NDTV, RJ Simran, formerly with Radio City & Red FM, Juhi Kaul, Broadcast Trainer & Ex. Sr. Producer, NDTV and Vikram Srivastava, Sr. Advertising Professional & Ex. Creative Head, Radio Mirchi,AnkurKalra, CEO, Vibgyor Brand Services,Anita Nayyar, CEO, Havas Media (Advtg.) and Nikhil Dey, President PR & Public Affairs, Genesis Burson-Marsteller.
The event aimed at providing college students an open forum to discuss and gain insight into various fields of Journalism, Advertising, Public Relations, Event Management and Social Media. Attendees included faculties and students from various colleges who witnessed open discussions between media stalwarts and experts on topics like 'Integrated Communication Strategies' and 'TV News & Radio: Challenges Ahead' and engaged in an interactive session with them.

Talking about the present scenario of media in the second panel discussion on 'TV News & Radio: Challenges Ahead', AbhigyanPrakash, Ex. Senior Executive Editor, NDTV said, “Gone are the days when media professionals decided what was best for the audience to know. Journalism is undergoing tremendous changes primarily because social media requires journalists to get in touch with the audience. The public today believes that they should have an active part in contributing to the content. For them, voicing their opinions is of paramount importance. Digital is indeed the future of Journalism.''
RJ Simran, who was formerly with Radio City & Red FM, said, "FM is in the consumers' pockets, next to their house, in their hands and close to their hearts. It has become a part of their daily lives.'' She further added, ''The future of radio is marketing local content which is why 'global' has now become 'glocal'”. She also mentioned how radio is going to be digitalized in future.

Talking about the media environment being extremely cluttered, AnkurKalra, CEO, Vibgyor Brand Services, opined, “Today, it's all about engagement, relevance and that's exactly what new media is all about. It is all about creating experiences for your audience and experiential is all about making your consumers, the brand ambassadors.”

“Media has no boundaries. The only important thing to be kept in mind is that the solution should be what the brand deserves at that time, which should be holistic in approach”, said Anita Nayyar, CEO, Havas Media.

Leading the panel discussion on 'Integrated Communication Strategies', Nikhil Dey, President, PR & Public Affairs, Genesis Burson-Marsteller, emphasised on the importance of going digital for brands, stating that, “Branding has gained further importance in the digital age. With more media outlets and even more brands, consumers are overwhelmed with a plethora of marketing messages and have more to filter out.  In order to cut through the clutter, marketers today have three choices: to shout, to avoid the noise or to do something innovative.”

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